About us

PROFOUND is founded with the main objective of building a tech enabled platform to change the way the prospective borrowers will borrow money to fulfill and achieve their goal of owning a dream Home / Shop / Office or against the Propertyto fund new project / expansion of business. We feel that prudent use of modern technology (Machine learning, AI, Databases etc.) aided by human expertise can drastically change the whole lifecycle of loans i.e.

  • Sourcing loans,
  • Completing documentation,
  • Processing applications,
  • Getting loans sanctioned and disbursed can be less time consuming,
  • Consistent,
  • Standardized across banks and a pleasurable experience rather than a nightmare. (for borrowers as well as
It encompasses all the aspects of loans right from sourcing, documentation, sanction, compliance, execution of documents, disbursement, post disbursement monitoring etc.
PROFOUND as a group is mix of passionate professionals drawn from various areas to develop this platform and provide this service. We look upon PROFOUND team as a catalyst which expedites the whole process through proper guidance / educating the customers, doing the things right at the first time, following the standard operating processes to deliver the results faster and consistent every time.
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About the Founder

CA. Ganesh Rajaram Pedamkar
Qualification:Chartered Accountant, Certified Associate of Indian Institute of Bankers, Bachelor of Commerce from MCC.


The PROFOUND is the brain child of Mr. Ganesh Pedamkar, He is having 17 +post qualification experience in Banking, NBFC and mortgage distribution company (Last 12+ years’ experience in Mortgages and 5 years’ experience in Bank Audit, Risk Management, Internal Controls and Domestic trade finance).
He looks upon this project as a challenge to reimagine the whole loan distribution system to redesign the overall experience of borrower and Bankers, which will bring synergy for all the stake holders.On the personal front he likes travelling to new places, reading books, writing blogs and playing chess.
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